Our founder and creative director Dierdre Roffoni is a California native with an insatiable sense of wanderlust. It was on a trip to Formentera, Spain that she was inspired to create XÍRENA (pronounced SUH-REN-UH).
While every season features something new, XÍRENA is timeless, effortless, and to those in the know, easily recognizable by the iconic red bar tack.
The brand will continue to evolve, but the promise is always the same: we choose the softest fabrics in the most comfortable shapes.
